connections | 12

a small experiment in linking peers + postings

about food52

Founders Amanda Hesser and Merrill Stubbs Dorman call their crowd-sourced website Food52 the “place where kitchens meet.”

From their about section they describe how Food52 came to be:

“Before we started Food52, we spent five years cooking and eating dinner together as part of our work on Amanda’s Big Red Book. It occurred to us that much of what we loved about food and cooking — the sharing and socializing — wasn’t yet
Food52possible online. While poker enthusiasts and celebrity-stalkers ran together in packs, we were left to surf for recipes alone. We wanted to give people from all over the world a way to exchange their ideas and to celebrate each other’s talents. And we wanted to create a buzzing place for others who do what we do all day long: talk about food!

We started small, with a single project: creating the first crowd-sourced cookbook in 52 weeks (that’s where the 52 in Food52 comes from!). We used recipe contests as a way to vet recipes so we’d have a book to publish and a site that would be a trustworthy, go-to recipe source. But these contests were also a handy way to bring together people for a shared purpose — to create something meaningful, valuable and enduring.

Before we knew it, we had a community on our hands. A community of talented, well-informed food people who loved to contribute. That’s when our identity crystallized: we weren’t just a social hub, but a constructive community. A place where, together, we create cookbooks, take on food projects, debate food news, help others with our real-time food Q&A — the Food52 Hotline — and band together to support local food producers.”

Check it out.

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